Transições entre mídias: arcabouço tecnológico para aplicações de mídia cruzada. / Crossmedia transitions: technological framework for crossmedia applications.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

The advent of new communication media and sophisticated interaction devices allows a new interaction model crossmedia which means the integrated, synergic use of multiple media. Crossmedia is also characterized by the existence of bridges that allow user navigation across media to reach the most appropriate support for the users purpose. This research focuses on these bridges, called crossmedia transitions. Transitions are investigated from the technological and interactive viewpoints. A set of requirements for crossmedia transactions was defined. Requirements were applied in the development of a framework that provided programming support for developing crossmedia applications involving desktop computers, cell phones, interactive television and interactive displays. The framework effectiveness was evaluated by developing some prototypes, which were also used in quality-in-use evaluation in a test with real users. This dissertation results were an integral part of the X-Gov project, funded by Fapesp and Microsoft Research, aiming at the use of crossmedia in e-government services.

ASSUNTO(S)

mídia cruzada framework transmedia storytelling crossmedia transições arcabouço mídias media narrativa transmidiática transitions

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