Todo lo que interesa a la mujer : discursos sobre saúde na revista Para Ti

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

2012

RESUMO

The thesis analyzes the discourses about health and the investments in women¿s bodies made by a women¿s magazine, considering that we are rendered subjective by certain ideas about health which are part of the discourses that surround us. This process of subjectification is manifested in different ways, the media being one of the most important. The study is of qualitative nature, based on Cultural Studies, in their post-structuralist version. The analyses are supported by tools suggested by philosopher Michel Foucault, such as discourse and power, as well as their displacements, government and biopower. The research corpus is comprised of 23 copies of the Argentinean magazine Para Ti (For You), dated from January 2 to June 25, 1940. The analyses are organized by two markers, which indicate the distinctive traits that highlight certain meanings in the analyses. In the first one, entitled ¿woman: responsible for family health¿ the different artifices, which position women as the ones in charge of families¿ health, are highlighted. In the second marker, ¿imperative for health: governing life and body¿ the ways in which female readers are subjectified to take care of their own health, and that their families¿ as well, are presented. By steering their conduct in different areas of life, the Magazine governs women and their families, with the aim of governing the population in a way in which all will learn to be healthy.

ASSUNTO(S)

comparação transcultural cultural studies media mídia corpo humano human body estudios culturales medios de comunicación cuerpo humano

ACESSO AO ARTIGO

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