THIRD AGE: CREDIT CARD USE PROFILE / TERCEIRA IDADE: PERFIL DE USO DO CARTÃO DE CRÉDITO
AUTOR(ES)
ELIAS DIAS LOPES FILHO
DATA DE PUBLICAÇÃO
2006
RESUMO
The increase of life expectation of the Brazilians grows bigger and bigger and, consequently, also their presence in the country s economy. Just as the aged public, the credit card market also grows in an accelerated rhythm. This work studies the characteristics of the Third Age credit card bearer segment, in other words, people over the sixties, as well as their behavior regarding the credit card use. A qualitative research was applied, by means of in- depth interviews, which lead to the analysis of other age groups aiming at the comparison of the credit card use behavior, as well as the application of a quantitative wise questionnaire. The results point towards conservative characteristics on the part of the Third Age as far as the credit card use is concerned.
ASSUNTO(S)
cartao de credito comportamento de uso third age terceira idade credit card use behavior
ACESSO AO ARTIGO
Documentos Relacionados
- Credit Card- Contractual aspects
- Universidade Aberta à Terceira Idade: efeitos sobre a qualidade de vida percebida
- POLÍTICAS PÚBLICAS E A EDUCAÇÃO PARA A TERCEIRA IDADE: CONTORNOS, CONTROVÉRSIAS E POSSIBILIDADES
- UNIVERSITY EXTENSION PROGRAMS DIRECTED TOWARDS THE THIRD AGE: THE PHENOMENON OF AGING SEEN IN THE PRIVATE LOGIC
- Análise de crédito utilizando inteligência artificial: validação com dados do cartão BNDES
