The influence of coordination mechanisms on new product development in MNC subsidiaries

AUTOR(ES)

Boehe, Dirk Michael

FONTE

BAR - Brazilian Administration Review

DATA DE PUBLICAÇÃO

2010-03

RESUMO

This paper investigates the relationship between [MNC] coordination mechanisms and subsidiary new product development [NPD] activities. We focus on two essentially different coordination mechanisms, internal markets and global decision-making autonomy, and argue that both mechanisms are likely to increase a subsidiary's exposure to market forces which, in turn, provides different kinds of incentives for a subsidiary's in-house NPD and NPD outsourcing. We tested our hypotheses using structural equations modeling. The results suggest that internal markets have a positive effect on NPD outsourcing while global autonomy has a positive effect on inhouse NPD. Thus, this study contributes to integrating the internal market construct with the coordination mechanism stream of literature.

Documentos Relacionados

• Knowledge transfer in product development: an analysis of Brazilian subsidiaries of multinational corporations
• The moderating effects of innovativeness on new product development ability
• YELLOW FEVER AND ITS INFLUENCE ON THE DEVELOPMENT OF NEW ORLEANS *
• Produto mundial, engenharia brasileira: integração de subsidiárias no desenvolvimento de produtos globais na indústria automobilística.
• Theoretical study of transition metal monocarbides: MnC and CoC.