The development and the effects of the territorial branding of Sao Bonifacio - SC / Brazil / A construção e os efeitos da marca territorial do município de São Bonifácio (SC)
AUTOR(ES)
Mauro De Bonis Almeida Simões
DATA DE PUBLICAÇÃO
2010
RESUMO
This work investigated and analyzed the Sao Bonifacios territorial brandings developing process and effects, which are part of an embrionary process of Sustainable Territorial Development that took place in between the years 2005 and 2008. The research reviewed the main macro-typologies of development, design and branding. The study was motivated by an experimental approach which articulated the theories of Complexity and also of Sociospatial Formation. The objective was to distinguish what is currently more appropriate to achieve the community empowerment of a micro territory formed by small family farms with a strong cultural identity inherited from "German" immigrants from Westphalia. This experience has thus involved elements which can be considered new to the study field of Design, such as this territorial branding and a kit of territorial products and services. This way, these elements were used as strategic instruments of social mobilization to involve the community in this process of development guided by the Solidarity Economy and also to provide more and better visibility to the town of Sao Bonifacio. All of this indicated an alternative way for the rural micro-territories to react against the negative effects of the market capitalist economy by making use of the solidarity and cooperation to build a special kind of social capital and to take on a new course of planning and management of their own development
ASSUNTO(S)
desenvolvimento territorial sustentável sustainable territorial development marca territorial cesta de bens e serviços territoriais empoderamento comunitário desenvolvimento social são bonifácio (sc) são bonifácio (sc) geografia geopolítica marca registrada geografia territorial branding kit of territorial products and services community empowerment
ACESSO AO ARTIGO
http://www.tede.udesc.br/tde_busca/arquivo.php?codArquivo=2209Documentos Relacionados
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