Text formatting in the e-learning: a Conjoint Analysis application / "Formatação de textos para e-learning: uma aplicação da técnica Conjoint Analysis"

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

E-learning is a strong contribution to change the paradigms of the educational system. There are some proposals of graphical interfaces to create an appropriate virtual environment of learning, however some of them are not suitable to application context. Frequently, the guides for graphical interface building bring us conflicting suggestions. They do not consider the usuary profile, and they do not regard the teaching instructions. In this way, the aim of this work was to produce a protocol for identification of the graphical attributes connected to lecture of didactical material in the Internet by means of conjoint analysis. The experimental research steps proposed by Gil (2002) and the planning of the trial using conjoint analysis by Hair Jr. et alii (1998) were used in this dissertation. The results did not point a better combination of graphical attributes that provides an easy reading of the didactical material in Internet. The analyses indicated some lines of direction for text formatting in the e-learning for graduation students of the Business Administration at FEA-RP/USP. Some of these directions are: Garamond fount type is inadequate, fluorescent green color is not good as text color, using blue as color of the background screen is not appropriate, the usage of the text alignment on the left is suitable.

ASSUNTO(S)

internet internet material didático e-learning conjoint analysis e-learning instructional material conjoint analysis

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