TELEVISÃO REGIONAL E REDE NACIONAL:UM ESTUDO DE CASO DE EMISSORAS AFILIADAS DA REDE BANDEIRANTES DE TV

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The acceleration of the media globalization process all around the world brought out as a counter part a growing interest concerning the regional media. To study this matter in Brazil, it was decided to analyze how the program schedule is made for the give channel branches localized in the North, Northeast, Center-West, Southeast and South connected to a main national television net. The Rede Bandeirantes de Televisão was chosen by its presence is whole country and reaches a great number of homes. The qualitative method was used with descriptive pattern and the option for a multiple case with the purpose to obtain a comparative perspective considering the local branches programs. The main conclusion is that despite of a small regional program production with emphasis on news and interviews it can be started that in some regions the audience interest is for local cultural programs.(AU)

ASSUNTO(S)

national programmation and regional programmation regional television televisão regional national television network globalization globalização comunicacao rede bandeirantes de tv rede nacional de televisão rede bandeirantes de televisão programação nacional e programação regional

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