TELEFONIA MÓVEL: PREFERÊNCIA DE UTILIZAÇÃO DE NOVOS SERVIÇOS / MOBILE TELEPHONY: PREFERENCES FOR NEW SERVICES

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

Since 1999 with the arrival of new mobile operators in Brazilian market place, bringing the digital telephony, the number of mobile phone users has been growing steadily. With the beginning of operation of GSM - the european mobile technology pattern - this growth had increased dramatically, boosted by a new mobile service portfolio offer. Nowadays the number of mobile lines in service reaches the amount of 75 million. The variety of mobile services, each of them far beyond the basic voice service, has been also growing year by year, a fact that raises a question: which mobile services will succeed? This work studies, among mobile services already available and those still being developed, witch of them would interest Brazilian users. By using a survey, it intends to find consumer attitudes face several kinds of mobile services. The results show preferences about mobile services that may change depending on gender or age of respondents. The survey indicates the approval of text messaging service, remote control service and theater ticket´s payment, but also reveals a lack of interest in watching TV or playing games in mobile phones.

ASSUNTO(S)

marketing mobile phone marketing telefonia movel innovation mobile services inovacao servicos moveis

ACESSO AO ARTIGO

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