SYSTEMIC INTERVENTION AND TECHNOLOGICAL ENTREPENEURSHIP: A CASE STUDY OF NTIME MOBILE SOLUTIONS / INTERVENÇÃO SISTÊMICA E EMPREENDEDORISMO TECNOLÓGICO: UM ESTUDO DE CASO DA NTIME MOBILE SOLUTIONS
AUTOR(ES)
MARCELO LUIZ ARAKAKI
DATA DE PUBLICAÇÃO
2005
RESUMO
This essay proposes the usage of systemic model as shared vision in order to help a technology-based startup to evolve towards to become a professional company ready to receive venture capital. To achieve that goal, we firstly conducted a study about systems theory applied to social pr]henomena and obtained the following results: (a) general model comprising the concepts structure, culture, personality, performance and learning; (b) intervention systemic model for change; (c) systemic model for structure; (d) mapping method for individual personality; (e) method for evaluating meta-competences; and (f) method for evaluating the organizational learning level. Moreover, we also conducted a case study of nTime Mobile Solutions, awarded and young brazilian company of Mobile-Internet industry. obtaining the following results: (a) analysis according to traditional evolution typology of KOBERG, ROSSE and BERGH (1994); (b) analysis of organizational culture in accordance with archetypes of HANDY (1978), DEAL (1982), DONNELY (1984), SETHIA (1985), DESHPANDÉ (1993), ZAMMUTO (1991), HANNAN (2001) and SAXBY (2002); and (c) identification of advantages and challenges of systemic approach on the evolutional process of a technological startup.
ASSUNTO(S)
personalidade structure empreendedorismo aprendizagem learning intervencao intervention change personality enterprising sistema system tecnologia technology culture estrutura mudanca cultura
ACESSO AO ARTIGO
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