Subsídios para reflexão sobre a publicidade odontológica. / Subsides for a reflection on dentistry publicity.

AUTOR(ES)

Edilson César Rezende de Mello

DATA DE PUBLICAÇÃO

2000

RESUMO

Recently, the chapter on dentistry communication has suffered a great opening. At first, lots of people thought that the infractions could have diminished, as long as the restriction to publicity has dwindled as well. However, anti-ethical publicity has increased in all professional fields. From the promulgation of the Consumer’s Defence Code (CDC) on, this issue, which was sparsely focused and taken care by other legal professionals, has gained its own place in discussions. The CDC dispositions are extremely strict in the sanctions applied to the infringers, that is why it is necessary na adequacy on dentistry communication accordingly with the new judicial arrangements. Therefore, this present study aims at bringing subsidies on doctrinal publicity parameters of the CDC in order to incite a more profound reflection on this issue by part of these professionals.

ASSUNTO(S)

legal dentistry dentistry publicity defesa do consumidor consumer defense publicidade odontológica odontologia legal

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