STRATEGIC BRAZILIAN NEGOTIATORS: CHARACTERISTICS OF THEIR WAY OF NEGOTIATING / NEGOCIADORES ESTRATÉGICOS BRASILEIROS E AS CARACTERÍSTICAS DO SEU ESTILO DE NEGOCIAÇÃO

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The ability to negotiate effectively is one the most crucial ones in today`s business environment (Ertel, 2000). During his day to day a professional businessman or businesswoman will probably use negotiation on almost all aspects of any business. To the Brazilian professionals or students interested in deepening their knowledge of negotiation techniques there are only few paths available: self study, private courses both in and out of Brazil or negotiation courses in foreign Universities. That is one of the reasons why the main objective of this study is to shed some light on Brazilian strategic negotiators and their style, and also to try to find out what these negotiators think are the best and worst aspects of negotiating with Brazilians and foreigners. This work will try to answer the following questions, seen from the eyes of great Brazilian negotiators: what does the theory of negotiation used in Brazil have to do with the well-known international negotiation theories? Are the same techniques developed, mainly, in the United States used in Brazilian negotiations? One of the main ideas for this work is that, due to the lack of locally developed theories, it will be interesting to see how great Brazilian negotiators practice negotiation, what does their style have to do with well known theories and what do they like and dislike on a negotiation.

ASSUNTO(S)

aggressiveness negociacao projeto de negociacao de harvard brazilian negotiator agressividade negotiation negociador brasileiro cordiality harvard project on negotiation cordialidade

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