Segmento de serviços industriais do pólo petroquímico de Camaçari: um estudo sobre a competitividade.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The present study it intent to know about the sector of technician industrial services that serves the Pólo Petroquímico de Camaçari, through the analysis of the competitiveness factors. The narrow linking between manufacture and services said enterprises, in which the services technicians are insert, its coming out. Simultaneously, there is a retrospect of the Pólo Petroquímico de Camaçari like a performed agent of technician services sector. The study about competitiveness was traced in form to privilege the agreement of main concepts like competition, structure - behavior - performance and models of competitiveness analysis based on Porter and the ECIB (Estudo sobre a Competitividade da Indústria Brasileira),having been this last one chosen for application in the present work. The international scene of the engineering and construction &assembly segment ratifies, in a positive way, the current moment and shows a dynamic and attractive market under the aspect of the enterprises amount, showing itself like a great opportunity. At the same time it shows the trends or competitive standard for the next years. One more time, the national participation shows its extremely shy. The results of the camp research performed with the rendering companies of technician services from the Pólo Petroquímico de Camaçari, disclose that, spite of a macroeconomic national scene of low growth, this sector comes strong growing in the last four years, stimulated for a market demand proceeding from the producing industries of commodities that, in turn, possess narrow relations with the international economic scene. Those results also identify the trend of services exportation for other regions in detriment of Metropolitan Region of Salvador. Finally, they show and consider the next years as opportune for the treatment of the identified weak points in enterprises strategies, having in view a continued projection of demand growth.

ASSUNTO(S)

construção construction services competitive strategy, engineering administracao fatores de competitividade competitiveness factors of competitiveness estratégia competitiva serviços de engenharia competitividade

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