Responsabilidade social empresarial : parceria interinstitucional trilhando caminhos para a sustentabilidade social

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

This study presents a contribution to the subject enterprise social responsibility, when advancing, of the philanthropy paradigm to social practice, with the perspective of the social sustainability. The research has as main objective to identify and to analyze the project of social responsibility of Company INFRAERO Cidadania Agora, in partnership with the Universidade Estadual de Londrina. To elaborate the bibliography, subjects related to the context of the neoliberal globalization and its strikings in the social conjuncture and at the Brazilian economy had been worked, what it reflected in an innovative positioning of the private sector in the social intervention. The quarrel on the limits and the possibilities of the companies to act socially also was boarded, emphasizing that sustainable practices, inserted in the project of enterprise social responsibility, they cause transformations in the way to operate in the social reality. In this direction, the debate concerning the partnership between company and other institutions had been as relevant for the construction of practices based on the sustainability. The methodology adopted for the research is based on the qualitative boarding, using the technique of the content analysis. Moreover, for the research data collection the half-structuralized interview was used, being interviewed professional coordinators of Project Cidadania Agora, representatives of UEL and the Londrina?s Infraero Social. From the research results, it was evidenced that the practices of the Londrina?s Infraero Social coordination would have to be redirected, in the direction to exert a bigger enterprise protagonism in the operational aspects of the Project. With respect to in such a way, it is pointed necessity of bigger joint in the partnership instituted between INFRAERO and UEL, in the concretion of the considered objectives. In this way, this research emphasizes that the social responsibility practices has, for condition, the indissociable of a sustainable performance in partnership between company-university, in order to contribute actively for the consolidation of a more efficient a social intervention.

ASSUNTO(S)

parceria interinstitucional social responsability of business partnership. philanthropy. responsabilidade social da empresa projeto cidadania agora - londrina (pr)

ACESSO AO ARTIGO

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