RELAÇÕES PÚBLICAS EM REVISTA: Um estudo exploratório do primeiro periódico brasileiro dirigido aos profissionais de relações públicas

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

Assuming the hypothesis that Brazilian public relations did not take over their own practices and definitions, this dissertation studies the local peculiarities of public relations, its history and the contributions of our culture in order to create an own identity for the activity in our country. Searching for these peculiarities and trying to comprehend the context of its birth, formation and the profession trajectory in Brazil, it is analyzed, in a quantitatively way, the contributions stated by the first specialized periodic to the public relations professionals, since the content of the magazine turned out to be rich to understand the activity concepts in difficult times for the area, of definition, searching for identities and social and professional position, phase that marked definitely the history of Brazilian public relations.(AU)

ASSUNTO(S)

relações públicas revista brazil brasil hemerography hemerografia magazine midiology midiologia public relations comunicacao

ACESSO AO ARTIGO

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