Publicidade: Comércio, Cultura e Profissão (Parte Inicial) / Advertising, Commercialism and Culture

AUTOR(ES)
DATA DE PUBLICAÇÃO

24/11/2005

RESUMO

The most overtly commercial dimension of society is often focused in the academia from an arrogant, pessimistic and shallow point of view. At the opposite side, it's seen through the optimistic, yet naïve, perspective, typical of the celebratory approach. The sociological study of advertising and marketing is very strategic to face this fruitless manicheism once it favors the examination of hidden links between capitalist industrialization and market behavior; between urbanization and modernization; between media, family life and consumption, both material and symbolic. The article reviews some important titles issued from a bibliography recently selected in the USA, from a perspective based on the sociology of culture.

ASSUNTO(S)

publicidade e cultura consumo e cultura sociedade de consumo

ACESSO AO ARTIGO

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