Public relations in tourist industry organization: managements view from the city of Londrina-PR. / AS RELAÇÕES PÚBLICAS EM ORGANIZAÇÕES DO SETOR TURÍSTICO: Uma visão de gestores da cidade de Londrina-PR

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

This work outlines a multi case study about the importance of an efficient management concerning the relationship between the tourist industry and its groups of interest, the stakeholders. In order to obtain better organizational corporative results emphasizing public relations strategies. Characterizes the necessity enterprises have to implement an administration towards conquer of a good public opinion and also establishes positive and reliable relationship with its public, supporting the tourist industry suitability to this organizational constitution. Literature concerning the tourist industry, enterprises communication, strategic administration, marketing and Public relationship was considered in this study. It was based on techniques of auditors opinion, and a group of twelve enterprises from the tourist industry including hotels, organizations with public profile, and associates from this sector, in Londrina-PR, Brazil. This research is characterized as descriptive and explanatory, in which was obtained qualitative and quantitative results from the relationship between managers and their enterprises during July and August of 2004. The data were analyzed under the theories mentioned above considering the strategic role public relation have assumed in marketing and enterprising business, and this corroborates the problem proposed by this research; based on the equivocal usage of public relation techniques and principles inside the touristy industry.

ASSUNTO(S)

comunicação empresarial grupos de interesse relações públicas public relations turismo - administração touristic organizations organizações turísticas turismo stakeholders enterprises communication

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