Proposição de metodologia para o design de embalagem orientada à sustentabilidade

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

2012

RESUMO

This work s main objective is to propose a method for packaging design that has as premise the environmental, social and economic sustainability, with focus on local products. To this end, the literature review includes issues related to the world of packaging, such as its history, classifications and functions, including his current role in the market. Also were investigated the concepts, methods and guidelines regarding the sustainability and its relationship with the design and the possibilities of intervention of this activity in arder to more sustainable practices. Were studied the general methods of design, from the 1960, allowing to see the changes in the methodological approaches over time. From these, also were investigated the particular methods of packaging design and those that relate the sustainability in its design procedures. Based on this literature research, the data were analyzed by performing a compara tive analysis of methods of packaging design and the procedures adopted and forms of inclusion of sustainability in each methodology. Thus it was possible to systematize a method for application in the data collection phase, conducted from a qualitative approach and participant observation. The method was applied to a university extension project and design teaching in undergraduate courses. The data analysis allowed finding the parameters that guided the development of final proposed method, based on the main methods of packaging design, systemic approaches and sustainability-oriented methods. Thus, the dissertation is concluded with the proposition of the method CICLO, composed of five phases - Comprehend, Idealize, Configure, Lapida te and Orientate - and a set of tools and guidelines that can be used in accordance with the need for packaging design. Finally, this method has been compiled in a document for future reference.

ASSUNTO(S)

embalagem packaging design design de produto design method sustainability sustentabilidade

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