Proposal of a model for generation and analysis of market opportunities and technology for the development of pharmaceutical products. / Proposta de um modelo para geração e análise das oportunidades de mercado e tecnológica para o desenvolvimento de produtos farmacêuticos veterinários

AUTOR(ES)

Naira Tainá Rodrigues Silva

DATA DE PUBLICAÇÃO

2009

RESUMO

The generation and analysis of opportunities is the first step in the development of innovation and entrepreneurial action. Identify or create an opportunity is itself not enough, we should also know the cycle of technological innovation in the business sector to review and verify the feasibility of implementation of innovation and its likelihood of success. Knowing the variables that compose the general environment and know the specific environment of the organization is essential to identify and verify the feasibility of an innovative idea. This is possible through the commitment of the organization as a whole in the monitoring of external and internal variables using tools for competitive intelligence and prospecting which not only have an overview of the current reality of the variables but also allow the prediction of future reality. This forecast facilitates the planning of future long-term performance and the introduction of the opportunity for innovation identified. This work examines various models and processes of generation and analysis of opportunities and the various factors that affect this process as resources, capabilities, skills, creativity, organizational environment , learning and knowledge. Also verify the characteristics of the veterinary pharmaceutical industry and its trends of innovation that served to support the development of a model generation and analysis of opportunities applied to veterinary pharmaceuticals. The proposed model implies the verification of the variables of the external environment and internal variables to the company as well as some factors that influence the process of generation and analysis opportunities. In accordance with results obtained, the model is feasible, flexible and adaptable to specific needs and strategies of each organization.

ASSUNTO(S)

inovação generation and analysis opportunities geração e análise de oportunidades veterinary pharmaceutical industry indústria farmacêutica veterinária. innovation

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