Processos de criação de vinhetas- a construção da identidade da MTV

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

This research objectives to contribute for a better agreement of the construction of the identity of a television station, from the choices made in elapsing of the creative process of design of the vignette. The intention is to understand and to interpret questions related to the choices in elapsing of this process, over all, in that it says respect to the choices made for designer for this construction. For in such a way, we find ours structure theoretician in the critical genetics and the theories of the intersemiotic translation. It approaches the relations that if they process between designer, the vignette and the public-target of the MTV Brazil, focusing, especially, a series of vignettes of identification called Guitar Hero. This study is presented in three chapters. The first one is come back toward design and the way as it installed itself in the industrial society, starting to be a movement of translation the perception of the artist directed to the communication, with the objective to become it efficient and adequate to a specific public. In Chapter 2, we present one brief trajectory of the vignette and the specific and particular forms as it presents to the public of the MTV. Finally, in Chapter 3, the analyses of the creative process meet, for which we look for to apprehend how the design of the vignettes in question it adjusted itself to the MTV,demonstrating the dialogue between designer and the work

ASSUNTO(S)

crítica genética mtv (rede de televisão) tradução intersemiótica comunicacao mtv brasil vinhetas design vinhetas

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