Processo de formaÃÃo de estratÃgias em uma organizaÃÃo empreendedora: o caso da SatÃlite Distribuidora de PetrÃleo S.A

AUTOR(ES)

VinÃcius Farias Moreira

DATA DE PUBLICAÇÃO

2007

RESUMO

This dissertation aims to describe the strategies formation process at SatÃlite Distribuidora de PetrÃleo S.A., along its development trajectory, from 1976 to 2006. The specific objectives included the description of change and continuity on the organizationâs strategies, the comprehension about how the strategists had influence on the strategy management and the elaboration of a framework that explains the studied process. The theoretical-empirical approach discusses aspects related to strategy formation process, especially those related to an entrepreneurial perspective. Based on specialized literature and on the objective proposed, this work is a basic qualitative study that adopts an historical retrospective. Data were collected mainly through semi structured interviews with 12 members of the organization studied and data analysis implied on the inference about phases of the process, whose description will be present on results section. The discussion about these results is made on the light of a multidimensional framework. As regards the continuity phase, it was identified that in the early beginning there was the main presence of the emergent strategies, and on the following phases, an entrepreneurial acting. It was noticed that one adopting intersites strategy lead SatÃlite to reach competitive vantage. As concern to changes, those incremental ones were predominant along the periods of continuity, and it was identified the existence of three global changes, being associated to leadership ones, legal-political context and fusion process. Finally, it is emphasized the relevance of the strategists on the strategies conducting, whose previous knowledge and experience on SatÃlite brought the possibility of developing of an specific methodology of action, through one, it becomes evident that relationship is an essential competence

ASSUNTO(S)

satÃlite administracao strategist learning mudanÃas estratÃgicas petrÃleo strategic changes aprendizagem de estrategistas processo de formaÃÃo de estratÃgias empreendedorismo oil entrepreneurship strategies formation process satÃlite

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