Posturas estratégicas e recursos competitivos para o ensino superior privado no Nordeste brasileiro frente ao cenário 2009/2015

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Since the LDB in 1996, the Private Higher Education experienced a sudden expansion, presenting annual rates of growth in the number of Higher Education Institution (HEIs) of 14.8% but now is showing clear signs of deceleration. The recent increase in the number of HEIs, without a commensurable increase in the number of students, has caused a high indication of idle vacancies inside a highly competitive environment. Against this scene, the following question is asked: What are the strategic postures and the extension of the resources most likely to be used by Northeastern private HEIs against the scene prospected for the period which goes from 2009 to 2015? In answer to this question, the purpose of this research is to identify the strategic postures and the extension of the resources most likely to be used by HEIs against the prospected scene. The process of elaborating the scenario was based on the study by Porto and Régnier (2003); for the strategy model it was used the proposition by Forte (2001), with the Strategic Postures Map; and as referential of the competitive resources used by HEIs, it was identified those described in the study by Lynch and Baines (2004) based on HEIs from United Kingdom and in the study by Sousa et al. (2005), focused on Brazilian HEIs. It was used a methodology of exploratory kind and quantitative nature, performed by the application of questionnaires that were adjusted and validated by interviews and pre-tests. The data were collected during 2008/2009. 20 specialists and 19 managers participated during the development of the scene, and 83 managers from Northeastern private HEIs helped to identify the strategies and resources most likely to be used. The data were analyzed through descriptive techniques, the cluster and the factor analysis. The results show that the scene Everything For the Market is the most representative and that HEIs are in the current position of Maintenance (competition), using less radical strategies in each posture, and prioritizing those resources that dont provide much strategic advantage, such as infrastructure and facilities, which suggests an overall weak competitive power in search of growth and a higher position.

ASSUNTO(S)

planejamento estratÉgico - dissertaÇÕes competitividade - dissertaÇÕes administracao de empresas ensino superior - dissertaÇÕes

ACESSO AO ARTIGO

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