Poder mediático y notoriedad periodística: Bernardo Neustadt y el periodismo político en la década de 1990

AUTOR(ES)
FONTE

Rev. Sociol. Polit.

DATA DE PUBLICAÇÃO

07/10/2019

RESUMO

Abstract Introduction: Within the context of the reconfigurations suffered by the political and journalistic fields in the nineties in Argentina, the present work looks into the growing power that political journalists began to hold in the construction of social consensus and in the configuration of media and political scenarios. Materials and Methods: In so doing, it performs a sociohistorical analysis of an exemplary case study. The paper reconstructs the career of journalist Bernardo Neustadt, who became a pioneer and a vedette of television political journalism in those years. Also, it focuses on the unique characteristics of the political demonstration promoted by this actor, in 1990, known as the “Plaza del Sí”, which contributed to the legitimation of the neoliberal model promoted by the government. Based on these objectives, complementary sources were surveyed: press files, biographies, journalistic books, audiovisual materials and semi-structured interviews with journalists and key informants. Results: The study shows how media notoriety became a form of symbolic capital along with the increasing gravitation of broadcast media. Notoriety began to operate in the political-journalistic field as a form of prestige and social legitimacy. Hence, the holding of this form of capital made it possible for certain journalists to become public figures, whose power was founded in their mass audience. Discussion: The article calls to inquire into the roles played by journalists as opinion makers in the public arena and on the different ways in which media power can be exercised, particularly in situations marked by the discrediting of political institutions and organizations.

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