Perto do alcance das crianças - O papel dos personagens em propagandas de produtos de limpeza / Near the reach of children: The role of characters in advertisements for cleaning products.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

From the statement Keep out of reach of children, limited to the product, and use of childrens characters, limited to publicity, we decided to investigate, through qualitative research, the possible deconstruction of the perceived risk to mothers exposed to advertisements of cleaning products that use animated characters. For this, we interviewed mothers with children between 1 and 5 years old, age when most home accidents occur, with the objective to know related to your everyday cleaning products and their perceptions about three disinfectants advertising films with different levels in use of animation. It explores the contributions to interdisciplinary theoretical form of communication, advertising and social psychology. Furthermore, considerations about risk, public health and regulation were undertaken. As this is a little studied subject in the Communication Sciences field, we found that risk communication studies deserves to make more effective information and warnings. Through regulation discussed and defined by the competent bodies, advertising, plus the various bodies that comprise the social sphere can be used to influence individuals, warning about use of advertised products in order to contribute to society and its organs in preventing accidents.

ASSUNTO(S)

advertising regulação publicidade saúde pública comunicação de risco public health psicologia social regulation risk communication social psychology

ACESSO AO ARTIGO

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