Perspectivas Estratégicas Alternativas às Teorias de Posicionamento / Alternative Perspectives´ Strategies to Positioning Theories

AUTOR(ES)
DATA DE PUBLICAÇÃO

24/11/2005

RESUMO

The objective of this exploratory study is to analyze organizational strategy articles that adopt alternative strategy perspectives to the positioning theory. At the beginning of this study, almost 5500 articles represented the starting point. From this total, 630 articles were selected to form the textual data base and were classified into analytical categories. We decided to analyze the 37 articles classified as 'political'. As result we present a non-exhaustive picture of strategy articles that are both alternative and related to business political issues.

ASSUNTO(S)

teorias de posicionamento estratégia organizacional perspectivas alternativas

ACESSO AO ARTIGO

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