O uso de ferramentas da comunicação interna : estudo de caso no Banpará / The use of internal communication tools: a case study in Banpara

AUTOR(ES)

Wilma Leila Matos Soares

FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

05/05/2010

RESUMO

The study aimed to identify the use of internal communication tools in Banpara, regional banking institution, operating in the State of Para, more precisely in the context of support to local development. Contemporaneously, the communication is considered a strategic factor for an organization, since through it, good information flows are necessary for the alignment of goals and strategies of a company. This process affects mainly employees often treated as homogeneous, although they belong to different segments, where noise may occur in the processes of internal communication. Methodologically, was used to survey the literature, theories of communication available and the technical resources involved in communication. The application of case study indicated that employees access the tools of internal communication and through those get enough information to develop their activities at work, and the predominance of the use of intranet and a communication flow predominantly downward vertical. We conclude that the greater the degree of robustness of the information given and the possibility of employees participation, the better their understanding in relation to the goals of the institution. It is strategic, that companies pay attention to the dynamics of intense use of communication through technology, not fully replace the practice of interpersonal relationships, such as classroom practices, with the holding of meetings, face to face communication. Given the importance of employees as social actors who depend on them the understanding of organizational strategies to achieve results with clients. Institutions make use of internal communication tools available in all styles, lined the conjecture and organizational culture, and its level of technological evolution, - that is, mixed between traditional tools, and conventional technology.

ASSUNTO(S)

instituição bancária regional comunicação interna regional banking institution internal communication administracao de recursos humanos

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