O tear down como ferramenta de gestão tecnológica e sua contribuição para a vantagem competitiva em uma empresa do setor metal mecânico / Tear down as a tool of strategic management and its contribuition to the competitive advantage in a firm of metal-mechanical sector

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The general objective of this dissertation is to identify the contributions of the Tear Down for Benchmarking in search of competitive advantages. In this respect, a qualitative, descriptive and analytical research was done, using the investigative manner or study of case, through research action. The data collection resulted preponderantly in secondary sources. The work is focused on the white line home appliance industry, more specifically in the line of refrigerators, and start exploration of the historical evolution of different presentations and concepts of the strategy. It also tries to find out if the contributions of the Tear Down to Benchmarking in search of competitive advantages originate from the systemized application of the process or its prompt application, besides arguing the convergence of the Tear Down and the Benchmarking. The research examine the Benchmarking and its contribution in showing the importance of substituting the old model of establishing goals based on the last performance of the organization for the setting of best goals based on best industry practices. In conclusion, it is possible to know the competitor very well behind the product, and that every company that wants to assume the leadership role in the market in which it acts must contemplate the Tear Down in its agenda for strategies

ASSUNTO(S)

indústria metal-mecânica benchmarketing (administração) tear down strategic management tear down competitive advantage liderança administracao de empresas planejamento estratégico strategy vantagem competitiva gestão estratégica strategic planning estratégia benchmarking

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