O relacionamento entre incerteza ambiental percebida, estratégia organizacional, grupos estratégicos e desempenho

AUTOR(ES)

Paola Karina Marchioro Sokoloski

DATA DE PUBLICAÇÃO

2007

RESUMO

This study it has the objective to verify the existing relationships between the perceived environmental uncertainty, the organizational strategy, the strategic groups and the performance. The used organizational strategy will be the typology of Miles and Snow (1978) that they are mentioned to the strategies: defenders, analyzers, prospectors and reactors. To identify the perceived environmental uncertainty et was used the instrument contained in Waldman al (2001). For the identification of the strategic groups, had been used referring questions to the strategic actions of the companies. To identify the performance was used the instrument contained in the study of Agus al (2000), with referring questions the perception of its performance in comparison with its competitors. The research is predominantly descriptive, using a cross-sectional survey, using the sector of auto parts. The data had been gotten through questionnaires, being gotten 88 answers, of which only 53 companies had been selected for the analysis. Statistical techniques had been used as factorial analysis e to cluster, for the identification of the strategic groups, and the correlation of Spearman to verify correlation between some variable. To analyze the relationship between variable they had been used, test H of Kruskal Wallis, test qui-square and the Eta coefficient. Of the six hypotheses proposals all had been corroborated, identifying that the described relationship in the objectives of this research really exists. Therefore, the perceived environmental uncertainty is associated with the adopted organizational strategy and also with the identification of the strategic groups. Association also exists enters the strategy of Miles and Snow (1978) with the identified strategic groups in the sector. It was also evidenced that as much the organizational strategy exerts influence on the financial performance of the companies, however was not found difference of performance between the strategic groups, for the companies of this sample.

ASSUNTO(S)

teste qui-quadrado planejamento estratégico análise fatorial administracao

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