O processo de construÃÃo da tecnologia Flex Fuel no Brasil: uma anÃlise sob a Ãtica da "Plataforma de NegÃcio" (Bussiness Platform) / The Building Process of the Flex Fuel Technology in Brazil: an analysis under the concept of the âBusiness Platform

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The approach of âBusiness Platformâ, attempts to demonstrate that nowadays, industries can establish innovations together, by means of formal exchange of competencies between âa leader firm and its complementorsâ. So, strategical gains for several organizations of a sector are obtained, through a competitive and differentiated product. In this way, the general objective of the research consisted in elaborating a model of âFlex-fuel platform in Brazilâ, based on exchange of competencies among involved organizations (suppliers of Flex Fuel technology and automakers). The methodology of the research was qualitative and exploratory with techniques of grounded theory and thematic content analyses of five deep interviews made with suppliers of Flex Fuel technology and automakers. The Flex Fuel technology, on intervieweeâs perception was considered a factor of expansion of present and future innovations for the Brazilian auto industry. This work came to a mixed grid of analysis, with categories from interviewâs route and three more open categories related to âBusiness Platformâ theory. The Flex Fuel technology as âBusiness Platformâ presented the following results: There were changes on flex-fuel engine architecture related to its components. Technology architecture can be considered integral and stable, but small changes were made from the previous engine, that interfered on carâs performance and on its demand. The Flex Fuel technology rose from a strong exchange of competencies among âmodulesâ (suppliers of Flex Fuel technology and automakers). The interviewees also stated the existence of co-design on Flex Fuelâs development and application. The power of automakers is relevant on architecture of âFlex-Fuel platformâ because of its leadership position in the automotive chain. This fact allowed automakers to standardize of components provided by systemists (first tier suppliers) and subsystemists (second tier suppliers). At the end, a model of âFlex-fuel platformââ and a conceptual grid of interrelationship were elaborated. The conclusion was that the âFlex-fuel platformââ is driven by automakers that hold the engine architecture as a central element. High value innovation as Flex Fuel technology, demands partnership and standardization of âcomplementorsâ (suppliers of technology and small firms). The evidence was that âFlex-fuel platformââ has the engine as driving element of: creating innovations, competition and adaptation of âcomplementorsâ, indicating the existence of âFlex-fuel platformââ.

ASSUNTO(S)

innovation strategy administracao de empresas estratÃgia plataforma de negÃcios Ãlcool combustÃvel tecnologia flex-fuel business platform flex fuel technology inovaÃÃo

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