O IMPACTO DAS ESTRATÉGIAS COLABORATIVAS NA INDÚSTRIA DE TRANSPORTE AÉREO / THE IMPACT OF COLLABORATIVE STRATEGIES IN GLOBAL AIRLINE INDUSTRY

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

The competitive advantage archetype, as well as the idea of considering the management as a battle field, have been questioned since its height, in the eighties. These ideas have been being reviewed as new organizational configurations, with collaborative nature, have been adopted by the economic agents as a manner to deal with the complexity that has signed the environment in which they are living in. The theme has been focus of a significant number of studies and growing efforts have been dedicated to evaluate the impact of adopting collaborative strategies on the member firms performance. In the global airline industry, also the formation of multiple partners alliances, or constellations, has received the attention of researches with the same purpose. This work sums to these researches, aiming to investigate the impact of the adoption of strategic alliances on the performance of the airlines that joined the big constellations formed in the nineties. It is an empirical research, in which have been compared, using quantitative methods, the performance measurements of 18 firms of the industry, in the periods defined as previous and subsequent to the embracing to alliances, based on data of ICAO - International Civil Aviation Organization. Among the main achievements, was found that just joining a constellation did not guarantee superior isolated performances. Nevertheless, was observed that, in some cases, due to the whole collaborative strategies used, firms ended having significant performance gains.

ASSUNTO(S)

desempenho organizacional transporte aereo air transport aliancas estrategicas organizational performance strategical alliances industria industry

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