Novas formas de atuação empresarial na construção do desenvolvimento sustentável: contribuições de um estudo comparativo entre experiências de responsabilidade social empresarial e de economia de comunhão

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

The construction of the Sustainable Development or of Ecodevelopment it is a challenge that demands partnership among all social actors involved in the process. In the transition to the sustainability, that understands the establishment of strategies to a socially just, ecologically careful and economically effective development, the paper of organizations is decisive. Some administration forms reveal experiences that evidence singular actions in the attempt of consolidating that transition. With the objective of analysing the aspects that are and they are not appropriate with the attempt of overcoming the model of instrumental economic rationality, they were researched two different business experiences: Metalúrgica Riosulense S.A., whose administration model bases on the Social Responsibility; and Metalsul Ltda., whose experience is linked to the Economy of Communion. In the developed research a comparative study was used among the companies administration processes to be reached the objectives. The focus of the comparative study noticed, especially, in the identification of: a) the sustainability dimensions contemplated by both experiences; and b) other aspects that could signal misunderstandings between speech and practice. In the identification of the dimensions and posterior analysis, it was used Ignacy Sachs arguments, that it considers in the direction of the sustainable development those experiences that contemplate some approaches of sustainable dimensions, although partially. Main conclusions revealed that some values of substantive rationality are included in the administration processes of two companies. Those values evidence there is an incorporation of another types of acting more linked to multidimensional ethical basis, but its still limited by the strong influence of the economic rationality in the organizational administration process

ASSUNTO(S)

desenvolvimento sustentável rationality responsabilidade social empresarial ecodesenvolvimento economia de comunhão, racionalidade sustainable development ciências humanas social responsibility economy of communion ecodevelopment

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