Negociação de sentido: recepção da programação de TV Aberta / Meaning negotiation: reception of TV programs




Aiming to study reception of television programs, the main hypothesis of this work deals with the acceptance of TV contents that exploit violence not from the basic assumption of gratification, but because it becomes a habit, socially conditioned, based on symbolism. We verified that by qualitative approach, employing focus groups and focus interviews techniques. Besides, consumption TV habits and opinions about TV contents characterized by sensationalism were surveyed. To conclude the study, the findings using both approaches were cross-analyzed with the discourse of three programs selected as the worst on Brazilian TV. To study all the discourses, of receptors and programs, we employed the technique of Discourse Analysis. The result of the analysis shows us a society centered in the media, that depends on television for information, although such information is elaborated according to social and cultural environment. Consumption has to be quick, there is no time for reflection. News have to be short and objective. News programs only show city facts, not being violent themselves. Violence is best characterized in programs related to entertainment, as long as they do not respect the human being. There is a lack of entertainment on television.


recepção sensationalism violence análise do discurso discourse analysis violência reception television sensacionalismo televisão

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