Mulher na moda: recepção e identidade feminina nos editoriais de moda da revista Elle

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

Having the general objective of investigating the phenomenon of mediatization in fashion considering, more specifically, the reception of the fashion editorials of the magazine Elle, understanding of the construction of a model of a fashionable woman in this product is sought as well as the uses made of this model, the meanings taken and appropriations made by the magazines readers, mediated by the female identity. To deal with the specifics of the problem/object being studied, the concept of mediatization is examined and various theoretical aspects to the comprehension of the product are considered (meaning effects field, reading contract, address modes, magazine language) as well as some for reception (reception, mediation, consumption, female identity). Concerning methodological strategies, in the product investigation a corpus consisting of three editorials from the magazine Elle was used, with the proposals of femininity constituted in these in relation to fashion being examined. With regard to reception, systematic research involving four readers of Elle was carried out, and from a multi-methodological perspective, a set of methodological procedures were used which included life histories, observation, in-depth interviews and shared reading of the magazine editorials, to discover the uses, meanings and appropriations that these readers made of the notions of femininity, fashion awareness and the magazine in consumption. The results show the form in which the mediatization of fashion phenomenon has had effect in the shaping of the female identity of these readers, principally in the regulating matrix of meanings that are instituted, and also in the ways in which the female identity, the fashion awareness and that that the magazine presents operate as mediation on the uses, meanings and appropriation of fashion content How the reader/Elle fashion editorial pacts are instituted is analyzed, based on the relationship between the editorial offerings, female identity and the fashion awareness and the magazine of these receptors

ASSUNTO(S)

fashion mediatization female magazines publicidade female identity revista elle reception mulher análise imprensa feminina comunicacao mídia moda editorial discurso revista

ACESSO AO ARTIGO

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