Moeda palma e o desenvolvimento sustentÃvel do conjunto palmeiras atravÃs da economia solidÃria / Currency and sustainable development of palm palms together through the solidarity economy

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

21/02/2011

RESUMO

The work analyzes Palma, a social currency, which is valid only to the Palmeiras Complex, low-income neighborhood on the outskirts of Fortaleza - Ce. In accordance with this work sought to show that the policy of Solidarity Economy, complemented with the use of the currency itself, implemented by the Bank feeds the network of local solidarity, as a parallel tool facilitating the marketing of the community by income circulate in the neighborhood and promoting economic growth. To develop this work was intended to work with articles produced by the Brazilian network of social economy, as well as books, materials and field research about Palmas Bank. From the data collected in field research, it was found that: The assistance of the managers of the bank and its customers together with the social currency functioning as a bonus site, impacting positively on sales of the companies analyzed, and the loan these companies operate in a direct increase in the productivity from them.

ASSUNTO(S)

ciencias sociais aplicadas banco palmas economia solidÃria e moeda palma palmas bank solidarity economy palma currency cooperativas de crÃdito moeda

ACESSO AO ARTIGO

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