Modos de aquisição de informação para exportação: uma aplicação do Modelo de Souchon e Diamantopoulos em empresas exportadoras de Ribeirão Preto/SP / Export information acquisition modes: An Aplication of Souchouns and Diamantopoulosmodel in export firms from Ribeirão Preto/SP

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

This work has for objective to understand export information acquisition modes, accomplishing the application of Souchon &Diamantopoulosmodel (1999). The work uses has a conclusive descriptive approach through a sampling no-probabilistic and the selection of sample was for convenience. Besides the application of the model that indicates three export information acquisition modes, being (1) export marketing research; (2) export assistance; And (3) export marketing intelligence, an evaluation is accomplished of as the companies exporters of the area Ribeirão Preto / SP they use these different export information acquisition modes. It is also accomplished an evaluation of the application of the theoretical model and an evaluation of the interexchangeable of the export information acquisition modes. The obtained results indicate the predominance of the market intelligence for export as way of acquisition of preferential information. They are suitable the forms that the companies interviewees use how they work with the acquisition manners and which is the importance in each way of information. At the end, the conclusions of the accomplished studies are presented, indicating that other studies can be developed for best to understand the market intelligence with a whole.

ASSUNTO(S)

exportação export inteligência de marketing internacional decision make information international marketing international marketing intelligence tomada de decisão informação marketing internacional

ACESSO AO ARTIGO

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