Modelo para sistemas da qualidade como base da estrategia competitiva

AUTOR(ES)

Marco Antonio Silveira

DATA DE PUBLICAÇÃO

1999

RESUMO

Many authors propose the company as a changing system made of several subsystem levels in continuous interaction. This systemic focus seems to offer an effective means of providing strategic capacities that have their value increased by current markets. On the other hand, there has been an increase in the consciousness of quality focus as a base for competitive strategy where this strategy is associated to profitability and is included in the strategic planning process, thus becoming an efficient competitive instrument. Competitors targets need to be mobile, continuously reformulated at increasingly higher levels in order to face the current market dynamics. The objective of this work is to contribute to a discussion and viability of a quality system model with a systemic focus according to the criteria proposed by Churchman-Sehoderbek et aI. and Le Moigne-Bertalanffy, as a means to fulfill a lack in the researched literature. This contribution is made through the proposal of a general quality systems model, whose structure is based on the Juran trilogy, studies on its practical applicability and discussions on relevant concepts and ideas for the work scope. Studies carried out show the practical viability of using the proposed modeI and its compatibility with quality system models already widely used in the organizational universe, namely the models defined by ISO 9001-9003: 1994 standards and the modeI resulting from the (brazilian) National Quality Award Exeellence Criteria. The results achieved also suggest that some of the benefits may be obtained with the use of the proposed model: a quality system built with holistic focus, and based on principIes that drive the modern quality issue; higher company integration focusing several of its performance environment elements; a flexible guide for quality system implementation; a systemic focus of improvement and others. Although preliminary, the exploitation of the model usage as a quality system evaluation tool shows good perspectives for this appliection as well.

ASSUNTO(S)

gestão da qualidade total iso 9000 modelos em organização sistemas informação gerencial

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