Modelo conceitual de jogos de empresas para empreendedores do século XXI / Conceptual Model of Business Games for 21st Century Entrepreneurs
AUTOR(ES)
André Rosenfeld Rosas
DATA DE PUBLICAÇÃO
2006
RESUMO
This research describes the creation of a conceptual model of a business game simulator for entrepreneurial education in order to stimulate entrepreneurs to pursue business opportunities. From Schumpeter s point of view, published in 1911, Entrepreneurship is the engine of an Economy. The model consists of a meta-model, organizing the most cited historical concepts of entrepreneurship, and of an influence diagram, describing the relationships among uncertainties, decisions, and its consequences present on the start-up stage of an organization life cycle. The main decisions identified in important books and research papers were organized in four groups: 1) market positioning, 2) financing, 3) internal people and networking and 4) formal and legal issues. International and national interviews with professors and researchers were performed in order to support the literature review and to include the Brazilian context in the model. The final version of the model is composed of 19 decisions, 13 uncertainties and three consequences. Eight new decisions are not covered by the two business game simulators published in the international literature (TEG and DEAL). The final discussion focuses on differences between entrepreneurship in Brazil and US and between 20th and 21st Century models. The main contribution of this study for the literature is the creation of a model based on research methods and publication for academic purposes. The modeling process will be continued in two directions: 1) the new stages of the life cycle model (growth and maturity), and 2) the mathematical and computerized models for implementation and test.
ASSUNTO(S)
small business management entrepreneurship empreendedorismo administração de pequenas empresas jogos de empresas business games
