Metáforas do líder empresarial e histórico: uma abordagem baseada em corpus

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The aim of this research study was to look at the language of leadership in some areas such as politics, war, religion and business, across a large span of time by means of the analysis of corpora. The specific objectives are: first, to observe the recurrence of use across leaders, and second to identify the conceptual metaphors that underline the speech of the leaders. Our main theoretical support is Corpus Linguistics, which can be defined as an area that is concerned with the collection and the exploration of corpora, or linguistic data sets (BERBER SARDINHA, 2004: 3). In addition to Corpus Linguistics, the study presented here drew on conceptual metaphors (according to Lakoff and Johnson, 1980 / 2002). The central claim is that conceptual metaphors structure the way we conceive the world. The corpora used in the research were formed by samples of the discourse of the following people: Hitler, Getúlio D. Vargas, Napoleon Bonaparte, Saint Paul, five executives, two consultants and a president of a local company. The number of words of the corpus is of 317,757 words (tokens), that is, a medium-sized corpus. The results indicated, in answer to the first research question, that the words found in the corpus with higher metaphorical probability across the majority of the leaders were ten: time; had; life; name; example; fact; to be; company and work. Of these words two were analyzed in depth: time and life. In relation to the second question, for the word time we found the following metaphors conceptual: TIME IS AN INDETERMINATE AMOUNT; TIME IS INDETERMINATE SPACE and TIME IS A VALUABLE POSSESSION, and for the word life we found: CULTURE IS AN ORGANISM; THE ECONOMY IS AN ORGANISM; POLITICS IS AN ORGANISM; POLITICAL CAREER IS AN ORGANISM; A PROFESSION IS AN ORGANISM; THE NATION IS AN ORGANISM and INSTITUTIONS ARE ORGANISMS. In view of these findings, we concluded, first, that the words time and life are resources for the expression of leadership. The analysis of the data revealed in the analyses of the agreements we observe that 43.96% of the occurrences of time and 51.70% of the occurrences of life were metaphorical. Moreover, our findings indicate similarities between the discourse of the leaders in different spheres of human activity. Thus, we assume that these similarities can be considered a characteristic of the discourse of leadership

ASSUNTO(S)

leader lideranca metaphor tagger etiquetador de metáforas líder linguistics of corpus metafora metaphors lingüística de corpus comunicacao oral linguistica aplicada

ACESSO AO ARTIGO

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