Mercado de produtos orgÃnicos na Europa: um estudo exploratÃrio de alternativa de investimentos para o AgronegÃcio SustentÃvel brasileiro
AUTOR(ES)
LÃcia Helena Saraiva de Oliveira
DATA DE PUBLICAÇÃO
2003
RESUMO
The European market for organic products: an alternative of investment for the Brazilian Sustainable Agribusiness. This is an exploratory research whose objective is to identify particular characteristics in the market of Brazilian organic products which may reveal Europe as an interesting market to foster the development of the Brazilian Sustainable Agribusiness. On that way, the importance of the development of the activities embraced by the sustainable agribusiness in Brazil is established by evidence. Primarily, the precise understanding of the agribusiness terms and sustainable development, as well as their interconnection, must be esteemed and describes, aiming to characterize the organic production system through the elements of the marketing mix, product, price, place (distribution) and promotion (promotional compounds), objectifying the identification of the worthy marketing actions to promote the exchange or commerce in the market of organic products. The conditions of existence of the market of organic products in Europe are analysed through the elements, such as interest, access and income. The benefits offered by the organic prodution system are emphasized, based on the ecological, economical and social sustanance which make this market very attractive as an opportunity of investment for Brazil. The Brazilian comparative and competitive advantages are demonstrated face up to all the foreign countries, mainly the European, what may turn Brazil ready to export organic products to supply the European demand, validating, on that way, a prospect of market which may promote the development of the Brazilian Sustainable Agribusiness through the commerce of the Brazilian organic products
ASSUNTO(S)
market produtos orgÃnicos agribusiness organic products sustainable development agronegÃcio desenvolvimento sustentÃvel mercado economia
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