Marcas da diferença da propaganda brasileira

AUTOR(ES)

Iara Beleli

DATA DE PUBLICAÇÃO

2005

RESUMO

Sexual imagery singles out some ads among the myriad of advertisements. Product sexing, in ambivalent manner, some times reinforces, sometimes challenges existing norms. From this ambivalence, this thesis studies how advertising, evoking differences in sex, gender, ?race? and sexual practices, reinforces conceptions taken as traditional, but suggests also significant shifts. Besides promoting consumption, the juxtaposition of these differences in Brazilian advertising informs behaviors and procedures that, through valorization, distinguishes categories of people from an implicit norm (often non explicit); at the same time, these behaviors informs a national way of being. In that sense, circumscribing social practices in the promotion of consumption, I study how advertising establishes constructions of gender, sex, ?race? and nacionalism, offering a certain particularity to Brazil

ASSUNTO(S)

genero nacionalidade propaganda publicidade raças

Documentos Relacionados

• Marcas da Diferença no Ensino Escolar, Richard Miskolci (org.)
• Ensino de ciencias e matematica e formação de professores : marcas da diferença
• ORÍGENES LESSA E A PROPAGANDA BRASILEIRA
• Espetáculos da diferença: a Exposição Antropológica Brasileira de 1882
• MPM Propaganda : a história da agência dos anos de ouro da publicidade brasileira