Mapeando a complexidade da exposição de arte: é possível avaliá-la? / Mapping the complexity of art exhibition: is it possible to evaluate it?

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

This research is an exploratory investigation of the evaluation practices applied to art exhibition. To do so, the study intends to contextualize art exhibition, considering the changes in art during the last four decades. It presents contemporary art as a system, showing the inter-relation among its elements. These elements were divided into chapters, in Part I, to describe each one, and, where possible, to confront one with the other: the loss of authority by the artist, who shares the authority with the spectator; the work of art is completed with the spectators participation; the spectator abandons a passive attitude and gets involved, participating and being part of the art work; the art market is a circulation agent of the art work, the art market makes it possible the confront the art work and the system dynamics; the art institutions becomes a space for interventions, part of the artistic manifestations; art criticism joins art practice assuming the production risks, while art history is kept in check and the art theory is claimed by the artists; the mediation between artwork and spectator is done by the curator, who works side-by-side with the artists practice and the educator, who facilitates the moment of aesthetic experience; at last, the exhibition is the synthesis of all these elements above, showing the interaction among the elements of the system at the exhibition space. Therefore, the complexity of the context where the exhibition is shown becomes emphasized, presenting the exhibition as a process, as a reflex of an unstable contemporaneity. The exhibition synthesizes the interaction among the elements of the system to constitute itself, turning into an expanding reflection about the context of contemporary art, in which the exhibition evaluation is part. The evaluation performed in the exhibition spaces focuses on the analysis of the public to improve the quality of the visit in the museum. A parallel analysis of social project evaluations makes it possible to build a broader view of how this management tool is used. Finally, the view of the art exhibition context is expanded; proposing a more critical attitude towards this context, showing that the evaluation of an exhibition is part of a larger complexity, which is the art system itself to which it belongs.

ASSUNTO(S)

arte contemporânea exposição de arte mediação cultural contemporary art cultural mediation art exhibition sistema da arte art system avaliação e avaliação de exposições evaluation and exhibition evaluation

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