Life style reflections on chicken consumption in Juiz de Fora, Minas Gerais / Reflexos do estilo de vida no consumo de carne de frango em Juiz de Fora, Minas Gerais

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The ethnic issues, the sociologic and demographic aspects, the education, the access to technology, to nutrition, to health and a greater environmental sustainability changed the production and consumption profiles of chicken meat and created healthier broilers, with a strong ecologic apped on the labels, positively influencing the assessment of the consumer at the time of purchase. The consumer searches to choose food more carefully, by making the individual choice a statement of his lifestyle. Thus, the products with a more ecologic management, such as the alternative and organic meats, grains, vegetables and fruits properly tabeled and certified at their origin, have had their consumption substantially increased. The objective of this work was to check which attitudes that guide the chicken meat consumers of Juiz de Fora, Brazil, to choose this kind of food, as well as to identify which quality of attributes of the meat that influences these decisions and the practices of these consumers when they deal with food risks. The mature of the research was exploratory, of the descriptive type, and the non probabilistic sampling was adopted. Therefore, the inferences extracted from the sample should be taken with caution, because of the limitations of this kind of approach. Interviews with managers of supermarkets, hypermarkets, slaughter houses and meat boutiques, as well as with chicken meat consumers of Juiz de Fora were made. A tendency of the consumer to attribute a greater importance to the extrinsic and intrinsic features and less importance to its origin was observed. The attributes validity date and meat odour were determinant for the purchasing attitude. Appearance, brightness, colour, freshness, softness, odour, taste, texture and origin were very important attributes for the consumers preference. Women valued more the intrinsic attributes of the chicken meat, such as taste, colour, brightness and validity date. Men showed to be more concerned about pesticides and hormone residuals in the products they consume. Some of the results suggest possibilities of further developments, since they indicate ways for new studies about the attitudes of the consumers and of food risks. It can be noted that the food consumers in the shops researched have their own consumption attitude, guided by quality attributes which they judge to be important and that become determinant in their choices.

ASSUNTO(S)

ciencia de alimentos hábito de consumo broiler chickens carne orgânica consumption habits frango de corte organic meat

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