Investimento em inovação e crescimento da empresa: uma análise dos fabricantes de eletrodomésticos no Brasil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This study analyses the relationship between the investment in innovative activities and domestic appliances and personal care companies growth from 2005 to 2008. The wide and diversified literature about the theme doesnt show any field results confirming this relationship in the sector. The theoretical references of this study are the works of Schumpeter (1949, 1950), Penrose (2006), Urabe (1988), Porter (1986, 1990), Stokes (2005), Dismukes (2005), Hannan e Freeman (1977), Hamel (2003) and OECD (2004). This study involved a double-step descriptive field research. In the first step, a quantitative research was developed with 48 manufacturers. In the second step, an exploratory case study was conducted in a worldwide industry leader. Finally, it is possible to conclude that innovative activities have a positive relationship with domestic appliances and personal care Brazilian companies growth and that a representative part of this growth came from product innovation. Other conclusions came from Philips case study, showing a new business value chain in the last few years with technological alliances assuming a strategic role in product, process and business models innovation system.

ASSUNTO(S)

inovação personal care innovation growth of the firms indústria de eletrodomésticos domestic appliances inovação de produto administracao de empresas alianças tecnológicas crescimento da firma product innovation technology alliances

ACESSO AO ARTIGO

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