INVENTIVIDADE NA TV: A INVENÇÃO DO BRASIL

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The proposal of this study is to reflect on the importance of the Brazilian television as skillful instrument of creation of imagery and cultural content, detaching and emphasizing the creative inventiveness of the producers. The strategy for this approach relies on the assumption that in many cases the television contributes to the Brazilian intellectual and social building as an information instrument. Being Brazil a so heterogeneous country in its cultural configuration, the intertextuality with the elements that build the national identity contributes for a mixture that provokes, and many times induce, the creators and directors of television to the use of inventiveness as an differentiated artifice in the creation of its products. In order to characterize and demonstrate these premises, the work is divided in two parts. The first one has as general objective the approach of theoretical concepts - with sights to the characterization of the imagery representation and on the importance of the television as media. In the second part, as specific objective, it will analyses some elements that compose a television production, having as corpus the television series The Invention of Brazil (GLOBO NETWORK TELEVISION, 2000). The theoretical referential is supported in studies about television as media found in Anna Maria Balogh, Yvana Fechine, Arlindo Machado, Muniz Sodré, among others, and also in aspects of the of French semiotics approach.

ASSUNTO(S)

intertextualidade comunicação de massa television intertextuality iinventividade televisão inventiveness mass communication mídia televisiva comunicacao comunicação e linguagens

ACESSO AO ARTIGO

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