Innovative technology-based company: a development model for the Brazilian scenario. / Empresa inovadora de base tecnológica: um modelo de desenvolvimento para o contexto brasileiro.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The aim of this study was to present a descriptive model of innovative technologybased company development in Brazil from a multiple-case study of Brazilian companies which reached market leading positions. Selected cases included Natura (market leader in cosmetics), Bematech (market leader in commercial automation) and Totvs (market leader in enterprise resource planning software). This study contributes to the knowledge building on technology-based entrepreneurship in Brazil. Besides the organization of knwoledge related to successful innovative technology-based Brazilian companies, it presents a new study model for researchers, entrepreneurs, executives, investors, business incubator managers and policy makers who support innovative entrepreneurship in Brazil.

ASSUNTO(S)

entrepreneurship empreendedorismo empresas (modelos; desenvolvimento) technology innovations companies (models; development) inovações tecnológicas

ACESSO AO ARTIGO

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