Innovation management in subsidiaries of multinational companies in the electro-electronic industry located in Brazil / Gestão da inovação em subsidiarias de multinacionais do setor eletroeletronico instaladas no Brasil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

With the increasing pressure for innovation in the last decades, multinational companies have started to increase the decentralization of their activities, in order to each affiliate to contribute with the generation of knowledge and innovation. The subsidiaries, on the other hand, seek for more responsibilities, especially in activities with intense technological content, in order to guarantee their survival and competitiveness. In general, three sets of determinants explain the evolution of the responsibilities of a subsidiary: related to the headquarters, to the subsidiary and to the local environment. In this way, this research had as main objective to analyze the relationship between responsibilities of a subsidiary with its innovation management practices. To support that, an exploratory case study of five subsidiaries of the electro-electronic industry is proposed. In addition, documental and bibliographical research data was analyzed in order to contextualize and understand the state-of-the-art and the characteristics of the local environment, and to know the subsidiaries and their innovation management processes. The chosen theoretical referential is that which considers the innovation management as a process, and adopts the subsidiary perspective to explain its evolution. The results make it evident a positive relationship between subsidiaries responsibilities and their practices of technological innovation management. The subsidiaries with the most complex responsibilities are those that have the most structured, continuous and complex practices and tools of innovation management. Hence, it is intended that the proposals identified in this work be useful as subsidies to policy makers and managers to improve the position of Brazilian subsidiaries in terms of innovation.

ASSUNTO(S)

foreign technical innovations eletronica - tecnologia inovações tecnologicas corporations empresas multinacionais electronics gestão de empresas corporate governance

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