Iniciativa privada na educação pública: a Fiat e o Programa Moto Perpétuo / Iniciativa privada na educação pública: a Fiat e o Programa Moto Perpétuo

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

The aim of this research is to confront theoretical studies about the problematic of social actions promoted by private companies with the results of a case study focusing the Moto Perpétuo Program sponsored by Fiat automobiles S.A. which, for five years (1997 a 2001), donated kits of educational materials to thousands of schools from different regions of Brazil. Despite the ample reach of the Program, in which its promoters based themselves to assert that it was the biggest partnership of a private institution with the Brazilian Federal Government Program of Education Acorda Brasil! Está na hora da escola (Wake up Brazil! It´s time of school) destined to encourage private institutions to act for the education there wasn t, up to now, any study that could demonstrate the practical effects of this action, whether it was for the educational improvement (declared purpose as the main motivation for its existence), or in the implications to reassess the extent of the public and private spheres, a question that heats many debates nowadays. In the face of these observations, it was opted to do a reading and research from different sources that deal, directly or not, with the business social responsibility. More than a fundamental step for an appropriated approach of the studied object, this stage permitted to subsidise broader inferences about this subject, which condenses conflicting interests, frequently expressed by speeches of promotion and criticism more accustomed to ideologies than mirrored in the concrete meaning of many of these social actions. In another part, the Moto Perpétuo Program was analysed by the information obtained from interviews and researches. As an example of the private acting in the public sector, it was verified that the current expectations of management efficiency and transfer of resources, in quantity and quality, didn t come true. Nevertheless, the data published about the Program (resources invested, students and schools benefited) comparatively high in the face of other initiatives like that, were components of success in the construction of a positive image made by the promoters of this action for the public opinion. In the sum of these observations and other aspects analysed, it was possible to demonstrate that commercial interests prevailed over the declared motivations to assist the education. Although it was not possible to assert that the initiative has resulted in a private advancement redefining the public nature of the State and Municipal system of teaching reached by the Program, there are evidences that the implementation of the Moto Perpétuo was conditioned by the relationship between the public (Federal Government) and the private (automobiles company), representing an unheard-of chapter centred on the education, facing a survey that stands out agreements of mutual help of political-economical nature.

ASSUNTO(S)

donated kits of educational materials relações empresa-escola business social responsibility relações empresa-escola fiat social actions responsabilidade social de empresas programa moto perpétuo moto perpétuo program público-privado doação fiat para os jovens público-privado

ACESSO AO ARTIGO

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