Implementação de estratégias e governança: estudo de múltiplas firmas de distribuição de defensivos agrícolas no Brasil / Strategy implementation and governance: study of distribution system of agricultural agrochemical in Brazil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The great majority of organizations fail when it comes to implement strategies. The great amount of literature in business administration shows such a fact, and challenges the scientists of organizations to find improvements to this issue. The following thesis identifies the main critical success variables to implement strategies and comes up with an empirical analysis of the distribution system of agricultural agrochemical in Brazil. The theoretical references employed are innovative, for they bring the approaches of the Economy of Organizations, under the lines of Transactional Costs Economics (TCE), to the analysis of an issue of corporate governance, in addition to the traditional approaches of Management adopted in the subject matters of Business. The analysis through Economy of Organizations has the economic foundation and the social description of human behavior in the processes of generation and implementation of strategies, thus fulfilling a theoretical gap. TCE develops a contractual approach of the strategies implementation process, one which analyzes the relationship between owners and executives to develop actions defined by strategies. Thus, the thesis associates governance structures which are diminishing factors of cost transactions to implement strategies with the characteristics of several organizations. The thesis identified as critical success variables in the process of implementing strategies: i) the presence of contracted management, with executives (contracted managers) initiating the strategies, strategists (owners) ratifying them, executives implementing them and strategists monitoring them in complex organizations; ii) the presence of mechanisms to adapt the process of strategies implementation; iii) the existence of contractual safeguards due to the need for investments in specific assets generated as result of strategies; and iv) the presence of contractual safeguards due to the uncertainties of the business environment. The empirical research was conducted through a survey, which analyzed the process of strategies implementation in 32 agricultural agrochemical distribution channels in Brazil. Thus it was possible to develop an empiric discussion of the hypothesis that demonstrates the relevance of the critical success variables identified in the theoretical review. The results of the empirical survey show, with the exception of the restriction to the remnant of the decision maker for non-complex enterprises, that all critical success variables identified in the theoretical review showed a direct and positive relation with the performance of the process of strategies implementation, but with variations in relation to their statistical significance. The variable contracted management showed no statistical significance, partially due to the existence of few organizations with contracted professionals to manage the companies, a factor which hindered the analysis. The results of the empirical survey cannot be extended to the population, since the sampling is neither aleatory nor representative. With the theoretical review and the evidence presented in the empirical survey the thesis established a methodological proposal that promotes the development of governance structures from the analysis of critical success variables that generate efficiency in the strategies implementation process. Three dynamics were structured which explore the behavioral variations of agents in organizations, the need of investments in specific assets according to the strategies defined in the process and the level of exposure to uncertainties in the business environment of organizations. The thesis consolidated a model of strategic management and the dynamics are focused in the implementation phase, after the definition of strategies.

ASSUNTO(S)

new institutional economics agricultural agrochemical agrochemical dealer revendas de insumos agrícolas defensivos agrícolas strategic management economia das organizações gestão estratégica

ACESSO AO ARTIGO

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