Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias / World image : the valurization of image language in the worldwide publicity communication through of new technologies

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

According to the technological development, the communication in the contemporary era is changing quickly, becoming instantaneous, international, segmented and interactive. The diffusion of a lower global culture is spread through the mass medias, mainly by entertainment industry and advertising. This idea is based on human value mainly as a consumer and it instigates a true consumption culture based on psychological and socio-economical profiles, internationally segmented: virtual tribes. The Analysis considers cybernetics digital communication and also the integration into the traditional shape of mass media ? printed and electronic ? it reinforces the valorization of integrated communication on the development of persuasive speech. The intense use of images and aesthetic appeals as a manner of identification between consumers as the main point of this topic, which analyses the importance of visual language in the persuasive advertising speech as a way to overcome the linguistics and cultural frontier in the elaboration and built of communication to the virtual tribes.

ASSUNTO(S)

semiotica marketing communication publicity marketing visual anthropology antropologia visual globalization publicidade globalização semeiotics comunicação

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