Imagem e publicidade : atà que ponto a interferÃncia da informÃtica transforma o signo imagÃtico da publicidade impressa

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

At the same time that we had an evolution concerning to the technics and the hardware of desktop publishing, the images created, used, distributed by advertising have changed. A quick observation through the last fifteen years of the advertising production make us realize that images changed in several aspects, including estheticaly, technicaly, and how they behave with textual elements of an advertising piece. This way, same questions we are about to discuss in this work are: 1) which changes images are goiong through, specialy after digital tools interacting in its production? 2) how Fine Arts and its moviments contribute to Art Directing of printed media? 3) wich relations can be detected beetween nowadays images in advertising and digital techniques for imaging edition? Those are the questions we are about to discuss for to understand if images in advertising, with the influence of digital techniques, bring new signical qualities, indicating other capabilities of interpretation

ASSUNTO(S)

modern art direÃÃo de arte arte moderna comunicacao art directing advertising publicidade

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