IDENTIFICAÇÃO DE GRUPOS ESTRATÉGICOS: UMA ABORDAGEM UTILIZANDO A VISÃO RESOURCE-BASED E SISTEMAS NEURO-FUZZY / STRATEGIC GROUPS: ARESOURCE-BASED VIEW AND NEURO-FUZZY SYSTEMS APPROACH

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

Since its has introduced, in the beginning of the decade of seventy, the concept of strategic groups is object of theoretical and empirical research that aims to confirm its existence, its contribution to performance evaluation and the formulation of the strategies of the firms. This text join these research, using the Resource-Based Views framework and soft computing, in this case neural networks and fuzzy inference systems, with aims at contributing for the discussion of this subject to overcome its limitations and the new challenges, resulting increasingly complexity and competitive environment, for the strategic management research. The Resource-Based View framework supplies the theoretical underpinnings to use the inimitability degree and immobility degree, resultants of the strategical exploration of the resources of the firms, as constructors to evaluate firm strategic similarity in a competitive environment. Soft computing is a tool to extract subjective data from complexity environments, simulating the ability for learning, perception, evolution and adaptation of human reasoning. The result of this research is the proposal of a model to identify strategic groups, applying the constructors Inimitability Degree and Immobility Degree, and Neuro-fuzzy Inference Systems. To validate the model, a test is performed to the supermarkets industry.

ASSUNTO(S)

grupos estrategicos strategic groups neuro-fuzzy systems sistemas neuro-fuzzy

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